Lecturer Profile


Burhanudin, S.E., M.Si., Ph.D.
Assistant Professor
Sinta ID
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Email: burhanudin@perbanas.ac.id
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# Formal Education
1.    Bachelor of Science in Management, Faculty of Economics and Business, Universitas Jenderal Soedirman, Indonesia (2001)
2.    Master of Science in Marketing, Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia (2004)
3.    Doctor of Philosophy in Marketing, Asian Institute of Technology, Thailand (2016)


# Professional Certification



# Professional Training
- Training on Copywriting for Marketing Materials, held by Marketing Institute of Singapore (2007)

# Professional Experiences
- Member of In-depth Interviewer for the United Nations Development Program (UNDP) (June - July 2009)

# Organizational Experiences


# Expertise


# Award & Recognition

  1. Research Assistant of Kaleen E. Love, Associate Research Student at Queen Elizabeth House, University of Oxford, England (July - September 2005)
  2. Presented in International Conference on Innovation and Management, University of Maastricht, Maastricht, The Netherlands (2008)
  3. Community Services Grant from Directorate General of Higher Education, Ministry of Education and Culture of the Republic of Indonesia (2010)
  4. Teaching Assistant of Prof. Krisadarat Wattanasuwan, Subject: Marketing Management on Master of Business Administration Program, School of Management, Asian Institute of Technology Thailand (August - December 2014)
  5. Speaker at the Seminar on Doing Business in Indonesia, Sripatum University, Thailand (2015)
  6. Research Grant from Directorate General of Development and Research Enhacement, Ministry of Research, Technology and Higher Education of the Republic of Indonesia (2018:2019)
# Publications
  1. Burhanudin, B. (2018). The Determinants of Eco-Friendly Tourist Behaviour Perpectives form Indian and Indonesian Tourist Travelling Abroad, Anatolia-An International Journal of Tourism and Hospitality Research, Vol. 33(1), 48-64. Link : https://www.tandfonline.com/doi/abs/10.1080/13032917.2021.1905014
  2. Burhanudin, B. Ronny, R. and Sihotang, E.T. (2019), “Connecting Intention to Use Online Banking, Commitment to Environmental Sustainability, and Happiness: The Role of Nature Relatedness,” Procedia Computer Science, 161, 341-349. Link: https://www.sciencedirect.com/science/article/pii/S1877050919318423
  3. Burhanudin, B. Ronny, R. & Sihotang, E.T. (2021). Consumer Guilt and Green Banking Services,” International Journal of Consumer Studies, 45(1), 38-53. Link: https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.12602
  4. Burhanudin, B. (2022), “The Effect of Muslims’ Tendency to Regret Being Customers of Conventional Banks on Their Intention to Save Money in Islamic Banks,” Journal of Islamic Marketing, 13(5), 1050-1068. Link: https://www.emerald.com/insight/content/doi/10.1108/JIMA-03-2020-0074/full/html?skipTrancking=true
  5. Burhanudin, B. and Unnithan, A.B. (2022), “The Determinants of Eco-Friendly Tourist Behaviour: Perspectives from Indian and Indonesian Tourists Travelling Abroad,” Anatolia-An International Journal of Tourism and Hospitality Research, 33(1), 48-64. Link: https://www.tandfonline.com/doi/abs/10.1080/13032917.2021.1905014
  6. Burhanudin (2015), “A Simplified Method in Understanding Judgment and Decision Making of Muslim Consumers,” in Rishi, B. (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control,” IGI Global, Hershey, PA, pp. 1-19. Link: https://www.igi-global.com/book/islamic-perspectives-marketing-consumer-behavior/120081


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