|
University
|
Subject
|
Year
|
|
Under Graduate, 1995
|
Management
|
Universitas Jember
(Jember, East Java, Indonesia)
|
|
Master Degree, 2003
|
Management
|
Universitas Gadjah Mada
(Yogyakarta, Indonesia)
|
|
Doctoral Degree, 2017
|
Management
|
Universitas Indonesia
(Jakarta, Indonesia)
|
|
EMPLOYER
|
POSITION HELD
|
PERIOD
|
|
STIE Perbanas Surabaya
|
Lecturer & Researcher
|
1994 - present
|
|
STIE Perbanas Surabaya
|
Vice Rector for Student Affairs
|
2004 - 2006
|
|
STIE Perbanas Surabaya
|
Vice Rector for Cooperation and Student Affairs
|
2006- 2010
|
|
STIE Perbanas Surabaya
|
Rector (Ketua)
|
2018 – 2021
|
|
Universitas Hayam Wuruk Perbanas
|
Rector
|
2021-present
|
|
# EXPERTISE
|
|
|
|
Strategic Marketing
|
|
|
|
Marketing Research
|
|
|
|
Research Methodology
|
|
|
|
Statistic
|
|
|
|
|
|
|
|
NO
|
YEAR
|
AUTHOR
|
DESCRIPTION
|
|
|---|---|---|---|---|
|
1
|
2000
|
Yudi Sutarso
|
“E-grocery dan Masa Depan Retail” Jurnal Ekonomi Bisnis dan Akuntansi, 3 (1), 66-77
|
|
|
2
|
2001
|
Yudi Sutarso
|
“Pemasaran Hijau Tantangan Praktek Penasaran Abad 21”, Jurnal Ekonomi Bisnis dan Akuntansi, 4 (1), 51.
|
|
|
3
|
2001
|
Yudi Sutarso
|
“Manajemen Karier di Tengah Reposisi Sumber Daya Manusia dan Perkembangan Pekerja Wanita“ Jurnal Ekonomi Bisnis dan Akuntansi, 4 (2), 48.
|
|
|
4
|
2002
|
Yudi Sutarso
|
“Pemasaran, Pelanggaran Hak Konsumen dan Konsensus Sosial, “ Jurnal Ekonomi Bisnis dan Akuntansi, 5 (1), 73
|
|
|
5
|
2002
|
Yudi Sutarso
|
“Komitmen Organisasi : Tinjauan Teoritis atas Penyebab, Dampak dan Adopsinya bagi Penelitian Relationship Marketing,” Jurnal Ekonomi Bisnis dan Akuntansi, 5 (2), 75-84. (Jurnal Akreditasi).
|
|
|
6
|
2002
|
Yudi Sutarso & Herizon Chaniago
|
”Implementasi Relationship Marketing bagi Peningkatan Layanan Perguruan Tinggi, Proceeding Seminar Nasional Pasca Sarjana II-2002, Institut Teknologi Sepuluh November Surabaya, A31 –7.
|
|
|
7
|
2002
|
Yudi Sutarso &
Tatik Suryani
|
“ Membangun Komitmen Organisasi melalui Pendekatan Relationship Marketing bagi Peningkatan Daya Saing”, Proceeding Simposium Nasional I APIO, Asosiasi Psikologi Industri dan Organisasi, 156-66.
|
|
|
8
|
2003a
|
Yudi Sutarso
|
”Efek Mediasi Komitmen Multidimensional pada Aktivitas Relationship Marketing dan Retensi dalam Organisasi Sosial,” Jurnal Bisnis dan Akuntansi, Vol 5 (1), 82-106 ( Jurnal Akreditasi).
|
|
|
9
|
2003b
|
Yudi Sutarso
|
”Kepuasan Pelanggan pada Perguruan Tinggi : Mengukur Kinerja Kualitas dari Perspektif Pelanggan,” Proceeding Seminar Teknik Industri dan Manajemen Produksi III 2003, Institut Teknologi Sepuluh November Surabaya, 77-83.
|
|
|
10
|
2003c
|
Yudi Sutarso
|
”Pengaruh Desiminasi Pengetahuan Organisasional dan Komitmen pada Perilaku Ko-produksi dalam Organisasi Kemahasiswaan Ekstrauniversiter,” Proceeding Seminar Nasional Pasca Sarjana III-2003, Institut Teknologi Sepuluh November Surabaya, E61 –7.
|
|
|
11
|
2003
|
Rizki D. Prasanti, Herizon Chaniago,
Yudi Sutarso
|
“Pengaruh Relationship Marketing terhadap Kepuasan Pelanggan dalam Industri Jasa Asuransi Jiwa,” Jurnal Ekonomi Bisnis dan Akuntansi, 6 (2), 127-148
|
|
|
12
|
2003
|
Yudi Sutarso &
Tatik Suryani
|
”Implementasi Relationship Marketing melalui Word Wide Web pada Perguruan Tinggi di Indonesia,” Proceeding Seminar Nasional Teknik Industri dan Manajemen Produksi III 2003, Institut Teknologi Sepuluh November Surabaya, 69-76.
|
|
|
13
|
2003
|
Yudi Sutarso &
Djuwari
|
Service Quality and Customer Satisfaction in Higher Education: Developing Quality Performance from Customer Perspective. Seminar Proceedings on “Quality Assurance in Higher Education Institutions : A Strive Towards Professionalism”,University of Indonesia, December 9-11th 2003
|
|
|
14
|
2003d
|
Yudi Sutarso
|
”Service Quality in Higher Education: Developing Quality Education through Satisfaction,” dipublikasikan dalam Proceeding National Industrial Engineering Conference, Universitas Surabaya, 219-230.
|
|
|
15
|
2003e
|
Yudi Sutarso
|
“Implementasi Relationship Marketing dalam Meningkatkan Komitmen pada Organisasi Kemahasiswaan di Surabaya”, Jurnal Ekonomi Bisnis dan Akuntansi, 6 (2), Desember 2003, 329-344.
|
|
|
16
|
2004
|
Yudi Sutarso & Ghazali Rahman
|
”Persepsi Relationship Marketing, Komitmen Pelanggan dan Loyalitas dalam Pemasaran Jasa Retail” Proceeding National Conference on Business Management, Program Doktor Manajemen Bisnis, Univ. Padjajaran.
|
|
|
17
|
2004
|
Yudi Sutarso & Djuwari
|
“Commitment, Retention and Co-operation on Women Lecturer : Phenomena, Measurement and Recommendation” dipresentasikan pada International Symposium on Gender in Sustainable Development, di Yogyakarta.
|
|
|
18
|
2004
|
Yudi Sutarso
|
”Kualitas Jasa, Kepuasan Pelanggan dan Respon Perilaku dalam Pendidikan Akuntansi,” Journal Ekonomi Bisnis dan Akuntansi, 7 (2), 1-20.
|
|
|
19
|
2005
|
Yudi Sutarso
|
“Orientasi Pasar melalui Internal Marketing dalam Meningkatkan Komitmen Pelanggan Internal”, dipresentasikan dalam The 1st Indonesian Business Management Conference 2005, Kampus Prasetiya Mulya, Jakarta, (Paper ini adalah nominator the best paper dalam koonferensi tersebut dan terpilih sebagai paper diterbitkan dalam Jurnal Manajemen Prasetya Mulya).
|
|
|
20
|
2005
|
Yudi Sutarso
|
Kooperasi dan Partisipasi: Peranan Kegiatan Pemasaran dan Komitmen Anggota dalam Organisasi, Simposium Riset Ekonomi II, Ikatan Sarjana Ekonomi Indonesia, 23-24 Nopemeber 2005, Surabaya.
|
|
|
21
|
2005
|
Yudi Sutarso, Elviana Indiati dan Djuwari
|
“Service Quality and Customer Satisfaction in Islamic Banking”, dipresentasikan dalam Accounting, Commerce & Finance : The Islamic Pearspective. International Conference VI, Jakarta 29-31 Maret 2005.
|
|
|
22
|
2006
|
Yudi Sutarso
|
”Dinamika manajemen pemasaran: mengejar ketertinggalan praktek dan pengkajian akademik di Indonesia,’ Proceeding Konferensi Nasional Mengejar Ketertinggalan Manajemen Bisnis, Prasetiya Mulya Business School, Jakarta.
|
|
|
23
|
2006
|
Yudi Sutarso &
Noer Anggari
|
Building Networking on Hair & Beauty Industry: The Effect of Continuity, Individualization, and Personalization on Consumer Commitment, Proceeding 3’rd UBAYA Simposioum on Management, Global Business Networking: Opprtunities to be worldclas Enterprise, Universitas Surabaya, Indonesia.
|
|
|
24
|
2006
|
Yudi Sutarso,
Herizon Chaniago
Harry Widyantoro
|
Aktivitas Relationship Marketing : Fenomena dan Pengaruhnya pada Perilaku Keanggotaan dan Komitmen dalam Organisasi, Journal Ekonomi Bisnis dan Akuntansi, 9 (2), 17-32. (Jurnal Terakreditasi)
|
|
|
25
|
2007
|
Harry Widyantoro &
Yudi Sutarso
|
Memahami Dinamika Kepuasan Kerja, Komitmen dan Retensi : Studi Pada Pengajar Pendidikan Pra Sekolah, Journal Ekonomi Bisnis dan Akuntansi, 10 (1), 63-81.
|
|
|
26
|
2008
|
Yudi Sutarso
Mohammad Lutfi
|
Webblog and University Learning: Experience from Managing Class of Marketing Subject Using Webblog, ASAIHL International Conference 2008, Sukhothai Thammathirat Open University, Bangkok, Thailand.
|
|
|
27
|
2008
|
Yudi Sutarso
Herizon Chaniago
Harry Widyantoro
|
Aktivitas Relationship Marketing: Operasionalisasi dan Implementasi dalam Organisasi, Seminar Nasional Hasil Penelitian, LPPM Universitas Djuanda, Bogor. ISBN.978-979-18443-0.
|
|
|
28
|
2008
|
Yudi Sutarso &
Bagus Suminar
|
The Student Lifestyle of Higher Education: The Implication for Managing Student Activities and Services, Proceeding SEAAIR Conference, Surabaya, Indonesia,
|
|
|
29
|
2009
|
Yudi Sutarso &
Nanang Shonhaji
|
Enterpreneur Based Co-Op : Efforts For Building The Networking To Increase University Graduate Competitiveness, Proceeding Konferensi International dalam Menyikapi Krisis Global, Universitas Tanjungpura, Pontiannak.
|
|
|
30
|
2009
|
Yudi Sutarso &
Nur Farida
|
Memahami Faktor Manfaat Pelanggan dan Segmen Pasar Jasa Rumah Sakit, Proceding Konferensi Nasinal I : Dampak Country Risk Terhadap Perusahaan di Tinjau dari Aspek Manajemen dan Akuntansi, Universitas Duta Wacana, Yogyakarta.
|
|
|
31
|
2009
|
Yudi Sutarso
|
Relationship Marketing on Universities: Challenge of Higher Education in Indonesia, Proceeding International Conference on Higher Education, Durakij Pundit University, Bangkok, Thailand (2009)
|
|
|
32
|
2009
|
Yudi Sutarso
|
The Role of Trust and Values in Service Quality-Loyalty Model in Banking Industry, The 4th International Conference on Business and Management Research, Universitas Indonesia, Indonesia. (22-24 November 2009)
|
|
|
33
|
2009
|
Yudi Sutarso
Putri Mahardika
Rr. Iramani
|
Pemetaan (segmentasi) Nasabah Perbankan Islam di Surabaya : Hubungan antara Manfaat yang Dicari dan Aspek Demografi. Indonesian Journal of Banking and Finance, 1 (1), pp.1-12.
|
|
|
34
|
2010
|
Yudi Sutarso &
Arif Suharmadi
|
E-Survey on Service Quality of University: Promotion of E-Technology Based Services, Proceeding 2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010), 25-27 January 2010, Macau, China. (Distinguished Paper Award), and published in International Journal of Business and Information, 6 (1), pp.112-133.
|
|
|
35
|
2010
|
Yudi Sutarso
Basuki Rahmat
Listiana Wahyuningsih
|
The Role of Bank Branch Facing Global Business : Empiric Study of Perception of Banking Employee in Indonesia, The 1th International Conference on Business and Banking, and CSR-UN Conference, 23-24 February 2010, Surabaya, Indonesia.
|
|
|
36
|
2010
|
Yudi Sutarso &
Bagus Suminar
|
Understanding Parent Customer Need, Implication For Developing University Services Quality, International Academy of Business and Economics (IABE) Conference di Bangkok, Thailand, pada 4-6 Juni 2010
|
|
|
37
|
2010
|
Yudi Sutarso
Herizon Chaniago
Harry Widyantoro
|
Peranan Penggunaan Prinsip Syariah Dan Budaya Dalam Model Kualitas Jasa-Loyalitas Pada Perbankan Syariah, The Best Paper and The Winner in Lomba Penulisan Ilmiah Seminar at Forum Riset Perbankan Syariah II, by Bank Indonesia.
|
|
|
38
|
2011
|
Yudi Sutarso
|
Marketing of Private University Facing Global Economy: Balancing International Standard and Sustainability, presented on 2011 in The 2011 International Conference on Asia Pacific Business Innovation & Technology Management, Bali, Indonesia on January 23-25, 2011.
|
|
|
39
|
2011
|
Bagus Suminar
Yudi Sutarso
|
Benefit Sought in Higher Education: Bases for Establishing Service Quality Standard, presented at International Conference “ Managing Excellence for Emerging Global Paradigm in Business & Technology” July 15-16 2011 at Indore, India.
|
|
|
40
|
2011
|
Yudi Sutarso
|
Internal Marketing On Sales Unit: The Effect Of Control And Role Ambiguity On Indonesian Salesperson Performance, presented on 2011 in The 9th International Conference on Multinational Enterprises, College of Business , Chinese Culture University, Taipei, Taiwan, R.O.C. on March 28-30, 2011.
|
|
|
41
|
2011
|
Yudi Sutarso
Tetty Novianty,
Prameswari Putri Madukara
|
Factors Influencing to Intention to Buy Extension Brand: Study On Banking Services was presented at BAI 2011 International Conference on Business and Information, Bangkok, Thailand, July 4-6, 2011. (The Best Paper Award)
|
|
|
42
|
2012
|
Yudi Sutarso
Bagus Suminar
|
The Shifting of Students’ Benefit Sought in Selecting University in Indonesia: The Efforts to Improve Customer Value, presented in 2td International Conference on Business and Banking, and CSR-UN Conference, 2-3 February 2012, Bali, Indonesia
|
|
|
43
|
2012
|
Yudi Sutarso
|
Relationship Marketing: Meta-Analysis Of Development And Methodology Classification, presented on the 3rd International Conference On Business And Economic Research (3rd ICBER 2012), 12-13 March 2012, Bandung.
|
|
|
44
|
2012
|
Yudi Sutarso, Elly Rustiana, Rizky Amalia Hanum, Gunawan Wibiksono K
|
Lifestyle Segmentation: The Comparison of Conventional and Islamic Banking Customer in Indonesia, presented at The Summer 2012 International Conference, Korea Distribution Science Association (KODISA), Seoul Korea, 13-16 July 2012, Grant Award from Sajong University.
|
|
|
45
|
2013
|
Yudi Sutarso
Prijono Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
|
The Mediating Effects of Customer Value on the Relationship of Co-production and Satisfaction, presented at The China Marketing International Conference 2013, Xuzhou, Jhiansu, China, 12-15 July 2013.
|
|
|
46
|
2013
|
Yudi Sutarso1
Prijono Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
|
Co-creation Activities in Higher Education Services: The Mediating Role of Trust, Proceeding of The Asia Pacific Marketing and Management Conference, UNIMAS, Kuching, Sarawak, Malaysia, 20 – 22 November 2013, pp.212-221
|
|
|
47
|
2015
|
Yudi Sutarso
|
Independent Value Creation : Concept, Activities and Implications, presented at The 4th International Conference on Management, Finance and Entrepreneurship, Medan, 11-12 April 2015
|
|
|
48
|
2015
|
Yudi Sutarso
|
Understanding Customer Co-creation: Grouping, Characteristic and Implication, Proceeding The 1th Annual International Conference on Multidisciplinary in Management., ICO-NIDA, Bangkok, 30-31 October 2015, ISBN : 978-974-231-888-8, pp 255-268.
|
|
|
49
|
2016
|
Yudi Sutarso,
Djoko Budi Setiawan
|
Independent Value Creation in Bank Customer: Identify the Factors and Their Implications, presented at The 6th Global Business and Finance Research Conference, Taipei, Taiwan,25-27 October 2016.
|
|
|
50
|
2017
|
Yudi Sutarso
Prijono Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
|
The Role of Co-creation Activities, Trust, and Gender on Higher Education Marketing Performance, European Research Studies, 20(3A), 825.(Scopus Q1)
|
|
|
51
|
2019
|
Yudi Sutarso
Prijono Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
|
Understanding Customer Co-Creation Activities in Higher Education: Groupings, Characteristics and Implications, Internatinal Journal of Businss and Sociaty, Vol. 20 S1, 2019, 42-56 (Scopus Q3)
|
|
|
52
|
2019
|
Muhammad Ilham Mandrata, Yudi Sutarso
|
Pengaruh kegunaan, kesesuaian, keuntungan, motivasi, dan risiko terhadap niat perilaku pada mobile banking Bank Mandiri di Surabaya, Journal Business and Banking, 9 (1), 1-18. (Sinta 3)
|
|
|
53
|
2020
|
Adinda Ridhia A.N, Yudi Sutarso
|
Peran kepercayaan, manfaat dan religiusitas dalam meningkatkan niat menggunakan kembali dompet digital, Journal Business and Banking, 10 (2), 181-196. (Sinta 3)
|
|
|
54
|
2021
|
Maytita Zafira Putri, Yudi Sutarso, Faizatul Hiqmah
|
Pengaruh Risiko Keamanan, Keuangan dan Sosial terhadap Kepercayaan pada Layanan Mobile Payment Aplikasi Dana, Journal Business and Banking, 11 (1), (Sinta 3)
|
|
|
55
|
2021
|
Yudi Sutarso, Bachtiar Eka Kaca Sungkana, Dendi Vio Anggriatama, Windi Mega Lavenia
|
Mediating Role Of Brand, Commitment And Risk On The Relationship Of Mobile Banking Service Quality And Marketing Performance In Indonesia, Journal of Apllied Management, 12 (3), pp.751-765. (Sinta 2)
|
|
|
56
|
2021
|
Mahmudah Enny Widyaningrum, Yudi Sutarso
|
The Effect of Work Discipline and Work Conflict on Organizational Commitment Meditated by Employee’s Satisfaction during the Covid-19 Pandemic, Review Of International Geographical Education, 11(7), 2295-2306.
|
|
|
57
|
2021
|
IA Yuana, Y Sutarso
|
The Effect of Transparency on Brand Loyalty, IPTEK Journal of Proceedings Series, 282-287
|
|
|
58
|
2021
|
Suprayogo, One Arto Wiro and Sutarso, Yudi
|
The Role of Co-Creation and Co-Creation Experience on Brand Loyalty of Kredit Multiguna Bank Jatim. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya, Indonesia
|
|
|
59
|
2021
|
Yudi Sutarso
|
Essential Drivers of Payment Gateway Continuance Intention: The Moderating Role of Usage Rate. Journal of Economics, Business, & Accountancy Ventura, 24(2), 271-283.(Sinta2)
|
|
|
60
|
2021
|
Maytita Z. Putri,., Yudi Sutarso, & Faizatul Hiqmah.
|
Pengaruh Risiko Keamanan, Keuangan dan Sosial terhadap Kepercayaan pada Layanan Mobile Payment Aplikasi Dana. Journal of Business and Banking, 11(1), 167-182. (Sinta3)
|
|
|
61
|
2022
|
Rizal Edy Halim,Shinta Rahmani , Gita Gayatri, Asnan Furinto, and Yudi Sutarso.
|
The Effectiveness of Product Sustainability Claims to Mitigate Negative ElectronicWord of Mouth (N-eWOM) , Sustainability, 14(5), 2554-1-18. (Scopus Q1)
|
|
|
62
|
2022
|
Mahmudah Enny Widyaningrum, Muslichah Erma Widiana, Yudi Sutarso
|
The Role of Organizational Commitment and Leadership on Performance In Shipping Company, Academy of Strategic Management Journal, 21, (Special Issue 1), pp 1-13
|
|
|
63
|
2022
|
Yudi Sutarso
|
The role of Islamic Religiosity on the Relationship of Risk, Trust, and Intention to use Digital Payments during the Covid-19 Pandemic, International Journal of Islamic Economics and Finance (IJIEF), 5 (2) (Sinta 2)
|
|
|
64
|
2022
|
Yudi Sutarso, Larasati Ayu Sekarsari, Ersa Annisatul Hidayati, Hane Andariksa, Meytita Zafira Putri
|
Understanding the attributes of digital wallet customers: Segmentation based on perceived risk during the Covid-19 pandemic, Jurnal Ekonomi dan Bisnis, 25 (2), pp. 381-400
|
|
|
65
|
2022
|
A Ainiyah, Y Sutarso
|
Intention to purchase the Body Shop among Indonesian consumers: An application of the Theory of Planned Behavior, Jurnal Ekonomi 11 (03), 23-31
|
|
|
66
|
2022
|
Y Sutarso, E Kristijadi, TPD Kartika
|
Merdeka Student Mobility: Enhancing a Diversity Experience and Transfer System Credit, Proceeding of ASAIHL International Conference 2022, Sukhoatai, Thailand
|
|
|
67
|
2022
|
IF Ridanti, Y Sutarso
|
Analisis faktor-faktor pendukung s-commerce engagement intention pada produk fashion di instagram shop, Assets: Jurnal Ekonomi, Manajemen dan Akuntansi, 12 (2), 211-229
|
|
|
68
|
2022
|
Y Sutarso, DB Setyawan
|
Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust, Jurnal Manajemen dan Pemasaran Jasa (Sinta2) 15 (2), 289-306
|
|
|
69
|
2022
|
Khalisha Rizky Bani Rachmad, Yudi Sutarso
|
Pengaruh keterlibatan pelanggan, sikap pembelian, dan persepsi kemudahan penggunaan aplikasi sociolla terhadap niat beli produk Skincare melalui pemasaran viral sebagai variabel intervening, Jurnal Riset Manajemen, 10 (1), 53-65.
|
|
|
70
|
2023
|
Taufik Fajar Hidayatullah, Yudi Sutarso
|
Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product, At – Tadbir: Jurnal Ilmiah Manajemen, 7 (1), 23 – 40.
|
|
|
71
|
2023
|
Y Sutarso, DB Setiawan, B Suminar
|
The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender (Jurnal Manajemen Bisnis (Sinta 2), 14 (1), 90-110.
|
|
|
72
|
2023
|
Sutarso, Y., Laga, S. A., Mukhlis, I. R., Suprianto, G., Pratama, Y. H. C., Natasya, A. R., & Maharani, G. D.
|
Pemanfaatan aplikasi computer based test untuk mengukur pencapaian siswa dalam pembelajaran sekolah islam. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 6(1), 83–98.
|
|
Kampus Wonorejo : Jl. Wonorejo Utara 16 Rungkut, Surabaya
Kampus Nginden : Jl. Nginden Semolo 34-36, Surabaya
Telp. (031) 5947151, (031) 5947152, (031) 87863997
Fax. (031)-87862621 WhatsApp (chat) 085895979800
Email: humas@perbanas.ac.id atau humas@hayamwuruk.ac.id
