Currently, major changes have occurred in the business world, especially in the marketing field. Talking about marketing, it takes the right strategy to reach the best level of sales so as to make a profit. With market segmentation, the products sold can compete with other products.

Right on Monday, April 8, 2019, students of the Master of Management Study Program at STIE Perbanas Surabaya attended a Marketing Management Guest Lecture with the theme "Market Segmentation Strategy in the Industrial Era 4.0". Located at D203 Campus 1 Jl. Nginden Semolo 34-36 Surabaya, this activity is intended for students who take the Marketing Management concentration, namely 17 students.

In this guest lecture, the speaker who was presented was a General Manager of Sales & Marketing of PT. Total Access Indonesia, Achmad Dhorifi, S.Sos., M.M. The purpose of this guest lecture is to provide students with an understanding of the importance of market segmentation. With the existence of market segmentation, each marketer groups different buyers in the market so as to make the company's marketing process more focused and company resources can be used effectively and efficiently.

In addition, all guest lecture students also need to know about Positioning Strategy, Geographic Segmentaion, Design Marketing, Consentrated Marketing, Online Strategy. "By understanding the five components, we can see what consumers need. So, the company must serve all existing markets and must know which target for its marketing target, "said Achmad Dhorifi, S.Sos., M.M.

He also suggested that when implementing a marketing strategy, companies are asked to maintain good relationships with consumers. As well as maintaining service and product quality so that consumers are always interested in the company.

Furthermore, Achmad Dhorifi explained the benefits of market segmentation, namely being able to choose advertising media well so that they could allocate and design products properly so as to meet market needs. In fact, the salesperson could be in a good position to direct the opportunity in marketing. "Be Creative & Innovative, Find Your New S-curve," he concluded. (Denta / Sella.r)