Collaborating with AACIM, STIE Perbanas Surabaya Magister Management Study Program Invites Consumers to Be Wise to Shop
Preparing for the new normal transition period for Covid 19, educational institutions are carrying out different activities than usual. This is similar to what has been done by the Master of Management Study Program at STIE Perbanas Surabaya as the host for the Webinar Series 3 entitled "Marketing Strategy and Consumer Behavior in the Pandemic Era". This event was realized thanks to the collaboration between the Master of Management Study Program of STIE Perbanas Surabaya and the Asian Association for Consumer Interests and Marketing (AACIM) which took place online (live Youtube and Zoom) on Wednesday, June 10, 2020. More than 250 national scale participants were involved from from various professions ranging from lecturers, practitioners, to students.
Chairman of STIE Perbanas Surabaya, Dr. Yudi Sutarso, S.E., M.Sc., expressed his gratitude and highest appreciation to AACIM for the trust given. "This activity is an honor to participate in research and education efforts in order to empower consumers who are suitable and in line with our common vision," he explained in his speech.
Yudi continued, all parties need to remember the environmental conditions, especially businesses and consumers in Indonesia, that the Covid 19 pandemic has changed many things. It is evident from the very practical things in daily behavior, namely how to buy products, pay, get products, to more strategic marketing concepts. In addition, pricing policies, distribution policies, as well as product promotion, all require assessment from business people and consumers so that all can transform their attitudes and behavior during a pandemic. "Hopefully this event will provide enlightenment about behaving and behaving as businessmen and consumers in the current era," he hoped.
One of the speakers, Prof. Dr. Tatik Suryani, Psi., M.M., conveyed that Panic Buying Behavior is not widely studied in academic studies. Usually, consumer behavior studies focus more on Normal Buying Behavior and Impulse Buying Behavior. The thing that is concerning is that Panic Buying has a social and economic impact. During the Covid 19 pandemic, Panic Buying was found in many countries, including: Hong Kong, Australia, Tokyo, America, Malaysia, including Indonesia. "Panic buying is certainly detrimental to the community, so the right solution is needed," he explained.
According to him, there are three parties that play an important role in providing this solution, namely: Government, Entrepreneurs, and Consumers. He also invited all consumers to be wise in shopping. "Let us all as consumers be wise consumers. Become a more empathetic customer is a part of valuable contribution in the Covid 19 pandemic, "he invited
The keynote speakers who continued the event included: Dr. Zeffry Alamsyah, Agus Masrianto, MM, Dr. Suprehatin, Dr. Akhmad Edhy Aruman, and Hera Laxmi Devi Septiani, M.Si., M.Comn.(hms)